The customer wants an all in one product. You know, you have to make this decision, which we don't know time will show, but make, as you said, may or may not cannibalize the current core business. But there's another thing, which is you can actually build a better payroll product this way. So that's some of the cool stuff you can build when you really understand the vertical your end.
Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.
YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.
Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/