7min chapter

JUST Branding cover image

S05.EP18 - Simplifying Strategy with Mark Pollard

JUST Branding

CHAPTER

Navigating Client Dynamics in Creative Strategy

This chapter explores the complexities of strategy development in creative teams, focusing on the challenges faced by strategists, such as client skepticism and high workloads. It offers insights into attracting clients who value innovative ideas and discusses the potential of new platforms like TikTok to enhance creativity and brand engagement.

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