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The Story of Richard Branson & How to Find Product-Market Fit

Founder's Journal

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Product Market Fit

Kahani: A lot of people think of product market fit as like this big bang event, right? Like you create the product and it happens or else you don't have product market fit. The second thing that also just comes to mind for me isYou get very excited about an idea,. So now we're realizing our product doesn't have all the features it needs. Kahani: I believe firmly that we are just a little bit ahead of the market.

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