Smart Ways To Reach Ecommerce Customers -- Ryan Urban // BounceX (soon to be Wunderkind)
MarTech Podcast ™ // Marketing + Technology = Business Growth
00:00
Ecommerce Platforms - First Party Scaled?
Shopify is a network of brands that allow you to shop across different platforms. The company uses third party cookies and tracking in order to personalize the experience for its customers. Shopifi has so much scale because it relies on first parties like publishers, which are usually paying us,. Having that master scale allows us to build an over cout cris her," he says.
Play episode from 09:25
Transcript
