Return On Racing Powered by Vaucher Analytics cover image

Ron Dennis Is the Steve Jobs of Formula 1, Here Is His Commercial Playbook

Return On Racing Powered by Vaucher Analytics

00:00

The McLaren Technology Centre as a Brand Statement

David explains how the McLaren Technology Centre embodied Dennis's perfectionism and served as a physical advertisement to sponsors.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app