The Importance of pH Balanced Products

Hair care is the biggest one that I see, especially on conditioners because a conditioner by default has to be pH balanced in particular work in condition. It's interesting because it's one of those things where a brand was automatically pH balanced before it became a marketing term and now people are specifically looking for pH balanced stuff as if the stuff they've been buying before wasn't already pH balanced. Most foundations, the pH doesn't matter because they're like silicone based. You're not going to really get a pH reading the traditional way.