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Rule Three Reviewed

The Jesse Mecham Show

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How to Stop and Pitch It

The key to all of this is to maintain absolute and total flexibility, a read bending in the wind. We call it rolling with the punches. It doesn't mean you roll over if every little thing that happens and you're just saying, oh, I'll just move money. You're never actually reaching your goals. There needs to be some non-negotiables in the budget.

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