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The Cult of Ikea

Sounds Like A Cult

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IKEA: A Cultural Phenomenon

This chapter examines the cultural significance of IKEA, portraying it as a cult-like brand that fosters community among its enthusiasts. It highlights how the brand's Swedish heritage and affordability contribute to its dedicated following, especially during the challenges posed by the COVID pandemic. The discussion also addresses the complex legacy of IKEA's founder, linking historical nationalism to contemporary brand loyalty and identity.

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