How Do You Make This Come to Life?

Lucinda: The most important thing, as you know, was setting that emotional stage. We launched with an and of course, that established that stage. And then we started introducing kind of shorte, 60 secondd and 15 second execution. rachel: What are the different ways that you guys talk about the brand now that you have it in a different direction? lucinda: When you're just listening to this episode, please go and shake it out on youtube.