"I'm not responsible for how people use the tools. I'm putting the tools out," he says. "You need to absorb some of these lessons about human beings and how they're persuaded" Trump is a master of appealing to emotion, ad hominem attacks are among his best weapons against opponents who disagree with him on issues like immigration or gay rights. He's already winning by using techniques from Aristotle that can be used in good ways as well as bad.

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