The Pitfall of Interviewing a Guest

The biggest pitfall we see folks fall into is where they go. We really like to research the guest, think about why am I having this person on the show? What value do they have to potentially offer my audience? So that means researching the things they're going to talk about and then planning questions that elicit those kinds of stories. If we have a really clear beginning, middle and end to our conversation, that just allows us to arrive at a much more compelling discussion.