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How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1)

Positioning with April Dunford

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Introduction

April Dunford is the world's leading expert on positioning for B2B technology companies. She talks about how to take your positioning and translate it into a sales narrative. In her new book, she explains why you shouldn't do an A-B test on a landing page. There are lots of things that can go wrong here.

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