Social Currency with Sammi Cohen cover image

Amy Liu (Tower 28) on Life-Changing Pitches, Picking the Right Partners and Standing Out in a Crowded Industry

Social Currency with Sammi Cohen

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Navigating Differentiation in a Crowded Beauty Market

This chapter explores the hurdles of differentiation in the crowded beauty industry, highlighting strategies to create a unique brand identity. It emphasizes the necessity of a clear vision and genuine customer connection while cautioning against blindly imitating competitors.

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