AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
How to Meet Your New Client Goals
The target market was there from the start, like travel young travel loving young families live a life you never want to retire from. The only distinction is you weren't as stringent about how much wealth they had to bring and how big the fee was going to be out of the gate. So you could take anyone coming in even even smaller clients as long as they still otherwise fit this this niche, this specialization. And then as it got going, you just started raising the the minimums and articulating more of the criteria to screen out the people who really couldn't afford you at that point.