Maximizing Retention: Tactics for Reducing Subscription Churn
The Unofficial Shopify Podcast
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The Biggest Mistake in a Subscription Strategy Is Focusing Too Much
i think the big mistake is yes focusing too much and this is what's slowing a lot of growth down forgetting about churn. I see all the time is people trying to hide cancel cancellation flows or cancel but no it's not that's such a it's not an optimization it's a dark pattern one is like a dark pattern being a cursed optimization do not do it, he says. If you're if you're to employ those tactics your customer lifetime value certainly takes a dip um soYeah and that's that's kind of the big thing we see what separates like a really good subscription strategy from a one that just doesn't go anywhere.
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