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13min chapter
Zoe Rom | Trail Runner Magazine, Running Journalism, Diversity Talks
Singletrack
Navigating Social Media and Authentic Journalism in Trail Running
The chapter explores the tension between creating quality content and building a social media brand as a writer in the trail running community. Emphasis is placed on the importance of deep work and authentic journalism over quick social media posts, discussing the challenges faced by traditional media outlets in establishing authority.
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