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Legacy of Logistics: The FedEx Journey
This chapter explores the intricate relationship between advertising and content, exemplified by the Patek Philippe sponsorship of The Economist. It pays tribute to Fred Smith, the visionary founder of FedEx, detailing his revolutionary contributions to logistics and the establishment of overnight delivery services. The narrative highlights Smith's personal history and the milestones of FedEx, culminating in a reflection on the company's operational marvels and the impact of its leaders.
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