Let's Talk Loyalty cover image

#588: Lego Nurtures Lifelong Loyalty through Membership & Community

Let's Talk Loyalty

00:00

LEGO's Strategy for Building Community and Loyalty

This chapter explores LEGO's unique approach to building customer loyalty through innovative membership and community engagement strategies. It discusses the evolving landscape of loyalty programs, emphasizing personalization and the effectiveness of community connections in branding.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app