Revitalizing Fisherman's Wharf

Before the COVID pandemic hit, San Francisco’s Fisherman’s Wharf averaged over 15 million visitors each year. While the waterfront is still one of the most visited areas in the region, the local businesses — including fishing companies, souvenir shops and restaurants — are struggling from a lack of investment, high rents and lower tourism. Now, the Port of San Francisco has announced a multi-year plan that involves a $10 million investment to renovate the area. Set to begin in 2026, the first phase of “Fisherman’s Wharf Forward” is a facelift for Taylor Street, which includes the demolition of a historic fish restaurant, Alioto’s, and the construction of a new public plaza with a waterfront lookout. We talk with the San Francisco Port, local fishermen and an urban design critic about the revitalization project, plans to preserve the history of the area, and what it all means for locals, tourists, and those whose livelihood depends on the waterfront.

Guests:

John King, author, "Portal: San Francisco's Ferry Building and the Reinvention of American Cities"; former urban design critic, San Francisco Chronicle

Elaine Forbes, executive director, port of San Francisco

Sal Alioto, captain of historic fishing and tour boat, The Golden Gate, in Fisherman's Wharf

Sarah Bates, captain of the fishing vessel, Bounty

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