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Marketing Trends & Opportunities for 2023 with Emily Hirsh

The Mind Of George Show

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The Costs Are Down, the Hesitancy Is Up

When there's opportunity, the only way to grab it is to be intentional about having a plan and knowing how you're going to use it. But just because ad costs are down doesn't mean if you go throw $8,000 at a webinar ad that is going to convert. And so with the cost being down, understand that nurturing or watering those leads or watering those relationships will most likely always have a positive payoff.

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