How to Set an Initial Price for a Brand New Product When There's Little to Compare It

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Alberto Rodriguez Navarro is the founder and CEO of Levita, which is a medical equipment manufacturer pioneering magnetic technology and robotics for minimally invasive surgery. How do you manage the messaging when people think that we are trying to replace humans with robots? And how do you set that initial price for a brand new product when there's so little to compare it? Alberto: Your true selling point is the way in which the product can make the customer's life better.

How do you balance saving capital versus taking advantage of current opportunities? How do investors and founders evaluate risk differently? And how do you embrace disruptive new technology without sending the message that you’re replacing humans with robots? Reid Hoffman and Bob Safian answer these questions and more, all posed in a special live Strategy Session by entrepreneurs across many industries and stages of scale. Plus Reid shares how playing games can revolutionize the way you strategize as a leader.

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