He Revived Barbie. Now He’s Turning Around Gap
The Journal.
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Attracting High-End Consumers Through Creativity and Brand Relevance
This chapter explores how brands like Gap and Old Navy are attracting higher-end consumers in a competitive market by emphasizing creativity and innovation. The conversation draws parallels with Willy Wonka's whimsical leadership style and reflects on the shift from the toy industry to fashion, underlining the need for inspiring creative talent.
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