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Balancing Top-Down & Bottom-Up Product Planning

Product Driven

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Balancing Product Planning Approaches

This chapter delves into the essential dynamics of top-down and bottom-up product planning within organizations. It highlights the pivotal role of product leaders in fostering collaboration among engineering, marketing, and sales teams, while advocating for early engineer involvement to leverage their insights. By creating a culture of open communication and ownership, the chapter suggests that organizations can enhance innovation and align product development with business objectives.

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