#80: Julie Solomon, The Influencer Podcast - Personal PR in the Digital Space
The Skinny Confidential Him & Her Show
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How to Approach Influencers in 2017
I have a problem with how the press releases are now to influencers or how public relation firms reach out to bloggers. I feel that they're doing it the old way and it needs to be more evolved and curated for the influencer of 2017. If you are pitching them for media coverage, you want to make sure that you're pitching the right person. Go read something they've written. Take five minutes out of your day to read something to made sure that a they actually cover the topics that you're trying to pitch them. You always want to come in with a place of, I read this, I thought it was fantastic. Here's my kind of idea and approach to it.
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