How Ross Hudgens focused on high quality clients, content and services to grow Siege Media
How to Win podcast with Peep Laja
00:00
Brands and Differentiation Are Inseparable
Brands and differentiation are inseparable. The less awareness there is about you, the more differentiation you need. To stand out and get noticed, you need to be a purple cow. A strong brand is the reason why companies are successful. It is not a reward for its success. And in a world where we have too many choices and too little timeh obvious thing to do is just ignore stuff. Cows are boring. Who's going to stop and pull over thi, oh, look, a cow? But if the cow was purple, you'd notice it for a while.
Transcript
Play full episode
