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98 - Shinobu Kitayama: A Cultural Psychology for the Whole World

Stanford Psychology Podcast

CHAPTER

The Relationship Between Individualism and Collectivism

In general, individualistic societies hold independent model. collectivistic societies tend to hold interdependent model. So, I would say that those two pairs of constructs can be used interchangeably. They reflect very different kind of traditions of research. But now I think the time is right to integrate those two. And they're really complimentary.

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