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98 - Shinobu Kitayama: A Cultural Psychology for the Whole World

Stanford Psychology Podcast

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The Relationship Between Individualism and Collectivism

In general, individualistic societies hold independent model. collectivistic societies tend to hold interdependent model. So, I would say that those two pairs of constructs can be used interchangeably. They reflect very different kind of traditions of research. But now I think the time is right to integrate those two. And they're really complimentary.

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