How to Deal With a Tough Gym

"It's really more considered doing business," he says. "Even with a big multi-billion dollar company like Qualcomm, it's like playing a video game and shooting arrows at the giant monster" The barrier to having people create commentary on the internet is pretty low,. So anybody can come up with any narrative they want." He adds: "You have to make sure that people know who you are ... You have to be authentic during the entire time"