Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing.
Watch the full interview here: https://youtu.be/xDnO-OtGjvc
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TIME-STAMPED SHOW NOTES:
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[00:00] Mark Moss shares his success on YouTube despite advertising bans.
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[03:19] Mark Moss explains the value of long-form content for building trust.
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[05:23] Short-form content as a top-of-funnel strategy.
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[07:25] Mark Moss breaks down his strategy for creating engaging hooks.
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[10:15] Transitioning to evergreen content and remote work.
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[13:27] Changing content workflow and focusing on YouTube.
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[16:20] Mark Moss wants to focus on building equity.
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[18:30] The future of marketing is a combination of earning and buying an audience.
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[21:00] Why personal branding and personal stories will be important.
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[22:54] Utilizing different platforms for different touch points.
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[24:24] Mark Moss highlights the power of an organic testing audience.
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