
Communicating Across Channels with Daniel Incandela, CMO of Cordial
The Next CMO
00:00
Cordial: A Cross-Channel Marketing Platform With Limitless Data and Advanced Messaging
Cordial is a cross-channel marketing platform with limitless data and advanced messaging. They use tools like email, SMS, mobile push, and web to connect to their customers in meaningful ways that can drive revenue. Daniel: I think there's a lot of really interesting things that B2B marketers can learn from B2C and vice versa. And the more thoughtful long term kind of relationship that B 2B is good at is really critical for for B2C marketers to understand more and more.
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