5min chapter

Inside the Strategy Room cover image

134. Richard Rumelt on what separates good strategy from bad

Inside the Strategy Room

CHAPTER

The Crux of a Climb

The idea of the crux is that every problem has a harden knot. And you better be able to solve that harden knot before you start saying that's our challenge that we're going to accept. Traditional strategy, the kind I was educated in, was about product market performance. The really successful strategy side have this sense for what's the crux of a problem and can they get through it?

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