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4min chapter
Close 90% of Clients (without Proposals)
Freelance to Founder
Is There a Critical Tipping Point in Any Agency's Life Cycle?
i grew my agency quite a bit from social media. Wei produced a ton of content on social media, and then i put ads behind that to amplify it. Not all clients are going to have the same budget or be as easy to work with. Every time you say yes to a client, it's an opportunity cost. And so you and your team have to get super clear on what the perfect lead looks like. You can't do it too early on, because you start saying no to too many things,. Soon you're not making any money, right?
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