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23: Plastic's Past, Imperfect Pitch, and the Dumb History of Generation Naming

Let's Learn Everything!

CHAPTER

Strauss and Howe's Generational Labels

A lot of popularity and further work on generational labels can be traced back to Strauss and Howe's work. They coined the term millennial in 1987 when millennials would have been the oldest would have been seven. So yeah, way too early to actually know anything about generation of people. But they brought the book out in the mid 90s. It had very clear intent.

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