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#45 Ben Glassen "Complex isn't Complicated"

Ranching Reboot

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How to Break Down Barriers of Entry in Agriculture?

How do we get more people disillusioned with what they're doing and dissatisfied? How do we get them back out on the land with live stock? And i think the biggest thing isjust breaking down the barrier of money and finance. There's so many ways to avoid the expenses that are just assumed when we think about agriculture. But again, the number one thing, just going back to what i said a little while ago, is being a customer first.

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