IPL STUMPVISION: Is Disney’s STAR still shining?
The Morning Brief
00:00
Digital Revenues for the First Time Are Higher Than TV
There have been claims that digital revenues for the first time is higher than TV. I think if you look at how the tournament has gone on, we've seen a significant scale up in the sell-through rates for IPL. This is one of those metrics that's not comparable because frankly speaking, both entities don't disclose the feedback that you get from the trade. The feedback from the trade has largely been positive. And two, viewership figures over the first week, 10 days have delivered a very high sense of confidence to advertisers that television are here to stay.
Play episode from 19:53
Transcript
