Exactly How To Use Humor To Build A More Profitable Brand
The Andrew Faris Podcast
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Injecting Humor in Marketing
This chapter explores the transformative power of humor in transactional emails, highlighting its effectiveness in enhancing consumer retention and brand recall. It underscores the importance of engaging customers during post-purchase moments with creativity and humor, providing practical tips for brands to revitalize their communications. Through thematic framing and improvisational techniques, the chapter illustrates how absurdity and relatable references can make marketing messages more memorable and engaging.
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