Your job as a Fractional CMO is so much more than just a copywriter or SEO consultant. Casey Stanton is the founder of CMOx a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explains the two most important aspects of your role as a fractional CMO, what companies are actually looking for, and how to make a bigger impact.
Takeaways:
- The first core responsibility for Fractional CMOs is to solve bigger problems. It is your job to identify the biggest problem, solve it and then move on to the next biggest problem and solve that.
- An example of a small problem is “what should the content marketer be doing today?” Whereas, a big problem would be something like, “where are generating customers from in the next 90 days” or whether to “hire a copywriter or an affiliate manager?”
- When you are solving big problems every day, you become invaluable to the organization and its future. The larger the impact you create will lead to larger paychecks for you.
- The second core responsibility of a Fractional CMO is to delegate everything except leadership. Companies want Fractional CMOs to come in and be a leader that can build a marketing strategy, lead a team, and drive them towards the needed outcome.
- It can be easy, and fun, to get pulled down into the small tasks, but to be successful, you need to stay elevated and stay out of the day-to-day tasks.
- The second that you take your focus off of where you are going, things will start to fall apart and you will lose momentum. Keep your focus on the bigger picture and delegate anything problems that you can.
- From 20,000 feet, your job is to come up with the strategy and get the right people to deploy the strategy. Breaking down a quarterly strategy into sprints ensures that the team can stay focused and work on things that push them towards outcome goals daily.
Quote of the Show:
- “When you solve bigger problems, you make a bigger impact” - Casey Stanton
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