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The Importance of Social Media in Sports
I believe in it in a very limited way. There are people who rise above what the circumstances are and he may very well be one of those people. But I'm just saying that in terms of competitive, meaningful games and summer leagues are not in the middle of the season. You know, in the NFL, it can be competitive, regular season games, but it can be a lot of stuff too. And so, and we're held captive by it whether we want to or not. It's about people and social media and who said what, who tweeted what. That is what moves the needle.