036: Dave Trott on 30 years of advertising creativity
A LOAD OF BS ON SPORT
00:00
The Problem Is How to Use Data Like Anything
Data's the dashboard on the car. The problem is how use it like anything. Its een a lot of gun. Itse gun's not responsible for murder. It's the blow to picks it up and shoot someone. E datas just like that. Leta doesn't understand psychology. If cogiv information, what to do with that information, it's up to me. But people don't. People go straight from data. They treat it like a nediat reaction, unthinkingly. Just usnt anis thy, unthinking. Until we wake up a little bit, i would like as ho taken oter five years, maybe an we'll realize get wet,
Transcript
Play full episode
