The Business of Content with Simon Owens cover image

He sold his newsletter to a climate tech company

The Business of Content with Simon Owens

00:00

Climate Risk

A lot of sub stackers, especially in the B2B space there. They've been taking advantage of the group subscriptions where you can offer a discount if they sign up for a minimum of like five subscriptions or more at a time. So that sounds like what you were offering to these enterprise clients. Yes. I had about five or six initially. And no, that was really heartening because I suppose if you've been cheeky, one person could have subscribed and just forwarded the email. Right. But it's something that has a brilliant way to ensure that payables would be respected.

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