Is ‘Air’ a Hit? Why That's Harder Than Ever to Answer
The Town with Matthew Belloni
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The Importance of Marketing for Streaming Services
Amazon is embracing theatrical as part of the marketing strategy. They may not even get that back from theaters because if this movie makes about $50 million, they take say $25 million of that or give or take that they probably spent more than $25 million on marketing. What we don't know, and my colleague at Puck Julie Alexander wrote an interesting piece about this, is what kind of content exactly moves the needle for each service.
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