IKEA—Ingvar Kamprad’s startup from 1943
Talks with Petri
The Success Factors
The flat back idea that's one of the cornerstones of the success to start with maybe not today because it's also be copied in many many ways. Would we check for example a little bit of the for example the success factors. So what do you think what made and makes and keeps I guess a successful. Kia's sorry English actually way of looking at the Swedish furniture manufacturing environment in the late 50s early 60s when they saw that he was becoming too successful for their liking.
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