The Importance of Running Experiments

Atlassian as an organization i love they are super good at getting out and getting facetime with customers. They're not perfect if you're a user of Atlassian products but the way they work look like they have it down. So do you ever see organizations that you really admire that are very good at running experiments? yes i see lots of them  and what's interesting is that you know the concept of teaching and talking I name all sorts of organizations that i've worked with that do cool things.