The Importance of Communication in the Farming Community

"I felt, you know, early on, very early on, i saw the importance that we were up against," he says. "If we cannot justify our practices in the public arena, if we can't explain them properly, then we'd better consider changing our practices." 'You're surrounded by an army of angry achronyms,' his wife adds. "'It just seems like such a self defeating thing to be so firmly opposed to the people who make our food' I don't think most people truly understand the hoops that you guys have to jump through,'" she concludes.