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The Importance of Creativity in Publishing
LMBPN has already put out 350 books in one year you know we've already challenged if you will the mid tiers. The next challenge rests with the biggest guys and I believe that with what's going on AI is going to allow us to do that a lot of the things that Dan had mentioned before come into play. How do we get out the pieces that don't work well whether it's an Excel spreadsheet or whatever it is and AI is going To allow us to doing that.