2min chapter

The IO Podcast: Investor + Operator cover image

Andy Rachleff from VC to Entrepreneur

The IO Podcast: Investor + Operator

CHAPTER

The Importance of Product Market Fit

Andy Cevallos: I pride myself on being intellectually curious. And I try to learn from everyone around me. Don Valentin, the founder of Sequoia Company, was a phenomenal marketer. He said startups that succeed do not succeed because of the unbelievable superpowers of their founder. They succeed because the market is just unbelievably desperate for the product. So finding a market that's desperate for your product is product market fit. It's not finding a product for a market.

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