Podcast - Social Mediam Marketing World

The podcast came before social mediam marketing world by six months. Are you then collecting data in a specific way to determine he these are the speakers that i'm going to have? I'm curious about that part, because i know there's a lot of data that you play around with in your mind. So maybe what i can do is give people a little bit of like how i use it today, and how i might have used it back then.