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3 Growth Hacks Startups Use To Go From $0 to $1 Billion (#106)
Marketing Against The Grain
How Dropbox and PayPal Created a Play Brand
Dropbox is really the pioneer in this particular play brand and incredible brand. So everyone actually had a pretty interesting way to not manufacture virality, but like pour gasoline onto it. Evernote was one of the most more interesting ones because people can actually really replicate this. And so what they got was they got people who love the product and incentivize them with like swag or secret events.
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