The Potential of Immersive Live Sports Viewing

In this chapter, they explore the potential of using virtual reality technology for immersive live sports viewing, discussing the upsells and cost reduction that could occur and the challenges that need to be overcome. They compare the impact of virtual reality to previous technological advancements and express doubt about its significant life-changing potential without further advancements. The chapter also briefly touches on the perception of the Oculus as a somewhat unsuccessful device.