How Do Expectations Fit In?

The more likely you think it is that something's going to go on sale, the more likely you are to wait and see if you can get a lower price. Sometimes how much you want to use something depends on everyone else. Have you ever shown up at your favourite cafe and left because the line was just too long? Definitely yes. In this case, the busy cafe means that making a purchase is more of a half, effectively costing you more. So you'll be less likely to buy a coffee. When we're thinking about the total demand for coffee across the whole market, there's one more factor to consider, how many people there are. And so the greater the quantity demanded will