Jason: Most of our conversation, understandably, was around the business side. He says it's tempting to just get sucked into that and focus too much on content. But if there are people that seem to be your target customer, figure out why they're leaving or doing something. So protect the time that is around the content because that's the longevity of the product.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter.
Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes.
In today's episode, we discuss:
- how they grew to 350,000 newsletter subscribers
- what Jason would do today to grow a newsletter from scratch
- the platforms they're investing in paid growth
- ....and much more!
You can find The Pour Over on Twitter, and Louis is at @louisnicholls_ .
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